Sugarmelon – There's so much more outside – Dieter Zirnig

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Haniel, a german company with more than 50.000 employees is noticing social changes and different style of communication within his younger employees and managements. Christoph Böringer, member of the board, is explaining the company’s developements and solutions in the direction of internal social networks. He is talking about “The Generation Facebook”, the need for internal [...]

Posting in English below
Vom 19. bis 21. November 2009 wurden in Berlin – in der Kalkscheune – die X-Organisationen veranstaltet: X-Organisationen ist eine Biennale für Management und Consulting des Management Zentrum Witten.
X-Organisationen: Neue Gegenwart
Unter dem Thema “Neue Gegenwart” stellten sich rennomierte Vortragende wie Anton Zeilinger die Fragen, “ob wir in einer Gegenwart leben, die wir [...]

In Part 1 of my thougths around “Digital Mindshift” in organisations and systems like “states”, I was writing about the “passive opening” of states due to the internet.
Although governments can regulate internet-accesses and information, inhabitants are learning behaviours like how to interact and are noticing, that the are other and “new” opportunities and ways of communication for them [...]

I am often talking and discussing about 2.0-stuff and trying to describe my visions and current ongoing changes in our society, business and private-life best.
So, when I am talking about the “Digital Mindshift“, I am often using the metaphor of a fortress to visualize my conception: The fortress is opening.

English text above
Meine Großtante fragte mich, wie man ihren Videorecorder programmiert. Ich kann mich noch gut an die Zettel mit dem Programmier-Workflow und den gelb und rot angemalenen Knöpfen an der Fernbedienung erinnern.
Meine Großmutter bittet mich, die TV-Kanäle am Fernseher einzustellen. Sie bittet mich auch, ihre Telefonrechnungen durchzulesen, ob alles in Ordnung ist. Ich bin mir [...]

I am very often in discussion about so-called “viral-campaign”-projects in my job with marketing-colleagues and agencies.
“Viral” has been a quite popular term for a long time in marketing – it’s not new, but everyone is fascinated by this “Viral Marketing”. Everyone wants to do it. But no one understands it.
Most of the time, when marketing [...]

Just visiting a Web 2.0-Workshop with Jason Teitler (ikp) regarding blogs, podcasts, strategies, pr + communication. Some interesting comments and inputs. Gives me lust for much more…